A digital marketer works as a team member with the responsibility of the straightforward elements of a marketing campaign or plan, including briefs and instructions. Digital marketer report to marketing manager, digital marketing manager, or IT manager. The digital marketer role includes defining, designing, building and implementing digital campaigns across social media platforms for customer acquisition, engagement and retention.
Digital marketer level 3 apprenticeship programme will prepare you for many job roles, some of them are:
The duration of the digital marketer level 3 apprenticeship programme is 18 months.
It is perfect for those who have a passion for digital & social media and relevant experience. You will also need to pass an aptitude test on functional English and Maths.
Written communication: You will gain skills and knowledge on written communication for various digital platform and audiences.
Research: It will prepare you to analyse and contribute information to the digital environment. These include short and long term digital communications campaigns and strategies.
Technologies: You will become capable of recommending and applying secure, practical, and workable solutions using various digital tools and technologies on platforms and interfaces.
Data: You will analyse reviews and monitor online activity. Alongside, you will provide recommendations and insights.
Customer service: The programme will make you capable of responding to enquiries efficiently by using social media platforms and online tools.
Problem-solving: Here, you will apply structured methods to problem-solving, analysing, and resolving issues across digital technology.
Analysis: You will become competent to understand and develop basic dashboards by using proper digital tools.
Implementation: The programme will prepare you to develop and implement digital campaigns across various digital media platforms. You will apply specialist areas like search engine optimisation, search marketing, web analytics, email marketing, mobile apps, Pay-Per-Click, and metrics.
Digital analytics: The apprenticeship programme will make you competent to evaluate and measure digital marketing success.
Interprets and follows: You will analyse and follow the latest digital media technologies developments, trends, plans, marketing, defined ‘customer standards’, and good marketing practices.
At completion, you will become capable of understanding:
The digital marketer level 3 apprenticeship programme will provide you with:
The digital marketer level 3 apprenticeship programme has recognition for entry on the Register of IT Technicians. So, upon completion, you will become eligible to apply for the registration.
At completion, you can apply to join as an affiliate (professional) membership of CIM (chartered institute of marketing) and associate membership of BCS.
KBM will help you even after your apprenticeship programme completion. You will receive support on employment, job market awareness, and other help you need.
